ANALISIS KETERSEDIAAN PRODUK DAN KEMUDAHAN PENGGUNAAN PRODUK TABUNGAN TANDAMATA SERTA PENGARUHNYA TERHADAP REPUTASI BANK (Studi Kasus Pada Bank bjb Cabang Depok)

Widyatama Repository

ANALISIS KETERSEDIAAN PRODUK DAN KEMUDAHAN PENGGUNAAN PRODUK TABUNGAN TANDAMATA SERTA PENGARUHNYA TERHADAP REPUTASI BANK (Studi Kasus Pada Bank bjb Cabang Depok)

Show full item record

Title: ANALISIS KETERSEDIAAN PRODUK DAN KEMUDAHAN PENGGUNAAN PRODUK TABUNGAN TANDAMATA SERTA PENGARUHNYA TERHADAP REPUTASI BANK (Studi Kasus Pada Bank bjb Cabang Depok)
Author: Utami, Kanti Rahayu
Abstract: In order to improve the strategy in competition between banks, each bank must be able to provide products in accordance with customer expectations with the ease of use, so hopefully it will have an influence on improving the reputation of the bank which will have an influence on customer and employee satisfaction, increase customer loyalty, increase the company's growth and going concern of the company. The objective research is to determine the relationship between the variables, so this research including confirmatory research is a study to explore and explain the causal relationships between variables that have been determined through hypothesis testing. Variable used is product availability(X1), product convenience (X2) and bank reputation(Y). Data was collected through questionnaires that are guided and processed using SPSS 16.0 software for windows. The selection of samples using nonprobability sampling technique with convenience sampling technique. Number of samples studied were 100 respondents who are customers of the bank bjb Depok branch. The statistical analysis used in this study is multiple regression analysis. Based on the results of the data processing show that the hypothesis can be accepted, that products availability of Tandamata savings significant influence on bank reputation of bank bjb Depok, product convenience of Tandamata savings significant influence on bank reputation of bank bjb Depok, and product availability and product convenience of Tandamata savings significant influence on bank reputation of bank bjb Depok.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/4731
Date: 2013


Files in this item

Files Size Format View
1. cover.pdf 80.82Kb PDF View/Open
3. abstrak.pdf 135.9Kb PDF View/Open
4. abstract.pdf 124.6Kb PDF View/Open
5. kata pengantar.pdf 141.2Kb PDF View/Open
6. daftar isi.pdf 149.9Kb PDF View/Open
7. daftar tabel.pdf 120.5Kb PDF View/Open
8. daftar gambar.pdf 155.9Kb PDF View/Open
9. daftar lampiran.pdf 105.7Kb PDF View/Open
10. bab 1.pdf 149.3Kb PDF View/Open
11. bab 2.pdf 419.1Kb PDF View/Open
12. bab 3.pdf 232.4Kb PDF View/Open
13. bab 4.pdf 830.1Kb PDF View/Open
14. bab 5.pdf 126.1Kb PDF View/Open
15. Daftar Pustaka.pdf 132.1Kb PDF View/Open
16. lampiran-lampiran.pdf 86.01Kb PDF View/Open
17. lampiran 1 (struktur organisasi).pdf 106.2Kb PDF View/Open
18. lampiran 2 (kuesioner).pdf 145.3Kb PDF View/Open
19. lampiran 3 (Reliabilitas X1).pdf 124.8Kb PDF View/Open
20. lampiran 4 (Reliabilitas X2).pdf 120.1Kb PDF View/Open
21. lampiran 5 (Reliabilitas Y).pdf 119.2Kb PDF View/Open
22. lampiran 6 (korelasi spearman dan person).pdf 112.7Kb PDF View/Open
22. lampiran 6 (korelasi spearman dan person).pdf 112.7Kb PDF View/Open
23. lampiran 7 (jawaban kuesioner).pdf 106.3Kb PDF View/Open
24. lampiran 8 (Daftar Riwayat Hidup).pdf 108.6Kb PDF View/Open
25. lampiran 9 (surat pernyatan keaslian).pdf 105.4Kb PDF View/Open

This item appears in the following Collection(s)

  • Management [132]
    Koleksi Digital Tesis Program MM

Show full item record