EFFECT OF DEMOGRAPHIC FACTORS AND PSYCHOLOGICAL FACTORS DECISIONS TO PURCHASE DIGITAL WORKS OF ART LA DEL MAGIA COLORE

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EFFECT OF DEMOGRAPHIC FACTORS AND PSYCHOLOGICAL FACTORS DECISIONS TO PURCHASE DIGITAL WORKS OF ART LA DEL MAGIA COLORE

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Title: EFFECT OF DEMOGRAPHIC FACTORS AND PSYCHOLOGICAL FACTORS DECISIONS TO PURCHASE DIGITAL WORKS OF ART LA DEL MAGIA COLORE
Author: Wiludjeng, Sri; Utama, Fiman Prayudi
Abstract: The rapid development of today's business is inseparable from the rapid development of technology. Technological developments can generate ideas, innovation, creativity business sector. La Magia del Colore as a work of art created digitally by the children of the nation, a result of the times especially in the field of technology. Currently La Magia del Colore use Facebook as a major media distribution. This allows great access visitors Facebook account La Magia Del Colore to see and buy the work of the preferred. This study aims to determine the influence of demographic factors and psychological factors account visitors La Magia del Colore on Facebook media on purchasing decisions digital artwork La Magia del Colore. Methods of research conducted using descriptive methods, with respondents coming from La Magia Del Color page. Tools of data analysis used in this study is multiple linear regression analysis. The results showed psychologist demographic factors and factors significantly influence decision making. For the La Magia del Colore suggested an evaluation design presented and cooperation with galleries allowing offline work can be seen directly.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/4274
Date: 2013-11-01


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