ANALISIS HUBUNGAN KEPUASAN NASABAH DAN REPUTASI PERUSAHAAN TERHADAP LOYALITAS NASABAH (Studi Kasus di Bank BNI 46 Kantor Layanan Ahmad Yani Bandung)

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ANALISIS HUBUNGAN KEPUASAN NASABAH DAN REPUTASI PERUSAHAAN TERHADAP LOYALITAS NASABAH (Studi Kasus di Bank BNI 46 Kantor Layanan Ahmad Yani Bandung)

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Title: ANALISIS HUBUNGAN KEPUASAN NASABAH DAN REPUTASI PERUSAHAAN TERHADAP LOYALITAS NASABAH (Studi Kasus di Bank BNI 46 Kantor Layanan Ahmad Yani Bandung)
Author: Syahputri, Rizky
Abstract: This study aim is to determine the contribution of customer satisfaction and company reputation towards customer loyalty. The hypothesis of this study is the higher customer satisfaction perceived, the better the company’s reputation in this case is Bank BNI 46, as well as the good reputation of Bank BNI 46 will affect to customer’s loyalty. This study is using descriptive method and the research techniques is using survey explanation. This study also examined the relationship between customer satisfaction, the organization’s reputation and customers loyalty using regression techniques. Data were collected using a questionnaire with Likert scale. Processing data using multiple regression analysis and descriptive data analysis techniques. The results showed that the reputation of Bank BNI 46 is not too significant in the correlations between customer satisfaction and customer loyalty. It can also concluded that the management is giving less attention towards organizational reputation
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3804
Date: 2013


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KATA PENGANTAR.pdf 83.95Kb PDF View/Open
DAFTAR ISI.pdf 83.55Kb PDF View/Open
BAB I.pdf 109.9Kb PDF View/Open
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BAB V.pdf 96.65Kb PDF View/Open
Kuesioner Penelitian.pdf 95.13Kb PDF View/Open
coding sheet.pdf 71.99Kb PDF View/Open

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  • Management [108]
    Koleksi Digital Tesis Program MM

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