ORGANIZATIONAL CLIMATE PROFILE OF RADIO STATIONS IN BANDUNG (The City with the Most Number of Radio Stations in Indonesia)

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ORGANIZATIONAL CLIMATE PROFILE OF RADIO STATIONS IN BANDUNG (The City with the Most Number of Radio Stations in Indonesia)

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Title: ORGANIZATIONAL CLIMATE PROFILE OF RADIO STATIONS IN BANDUNG (The City with the Most Number of Radio Stations in Indonesia)
Author: Savitri, Firly; Saputra, Yuddy
Abstract: Bandung is the city that is highly recognized as the city of creativity. It is also known as the city with the most radio stations in Indonesia. Over the years, radio stations have become the most admired companies especially among the youth. The aim of the study reported in this paper is to identify the organizational climate profile of radio stations in Bandung and to explore the relationship between organizational climate and employee morale. The research used self administrated questionnaire based on Litwin and Stringer’s (1971) six dimensions to measure organizational climate throughout six radio stations with various segmentations. The research showed that team spirit, reward system and conformity are the most prominent dimensions that shaped the climate. The study also revealed that there is a relationship between organizational climate and morale. The attitude towards the job and working environment is mostly influenced by team spirit and conformity; attitude towards the supervisor is mostly influenced by reward and team spirit; and attitude towards the company and leadership is mostly influenced by team spirit and reward. The knowledge about organizational climate profile of the radio stations can be used as a reference for business owners and human resource managers in developing strategies to improve employee performance and organizational success in the media business.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3422
Date: 2012-11-02


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