THE ROLE OF PROMOTION STRENGTHENING POSITIONING IN BANDUNG CITY (Case study 7 Priority Programs in Bandung city)

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THE ROLE OF PROMOTION STRENGTHENING POSITIONING IN BANDUNG CITY (Case study 7 Priority Programs in Bandung city)

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Title: THE ROLE OF PROMOTION STRENGTHENING POSITIONING IN BANDUNG CITY (Case study 7 Priority Programs in Bandung city)
Author: Hidayah, Riski Taufik; Wiludjeng, Sri
Abstract: The research was conducted in Bandung city community by taking a sample of 100 people. This study aims to identify three main issues namely, how the community feedback on the implementation of promotions in order to strengthen the positioning of Bandung city, and how the positioning of Bandung city, and how large the role of promotion in order to strengthen the positioning of Bandung city in the case studies of 7 priority programs in Bandung. The purpose of this study as a whole is to determine how large a role in strengthening the promotion of positioning of Bandung city in the case study of 7 Priority Programs of Bandung city. Using the Spearman’s correlation analysis and obtained a yield of 0.293 which means, that the promotion by positioning has a weak association, whereas the tests of significance obtained sigma α (0.003 <0.05). It can be explained that relation of campaigns and positioning has positive relationships and weak. It is thought to be cause of less aggressive promotional activity undertaken Bandung City, because there are many people who do not understand Bandung City and do not feel the benefits of seven priority programs of Bandung. It is recommended that Bandung City conduct promotional activities intensively and aggressively in order to position of Bandung city as the service city that are dignified, and the need for consistency of the government to implement the programs running.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3419
Date: 2012-12-12


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CONTENT RISKI + SRI WILUDJENG.pdf 415.7Kb PDF View/Open

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