THE EFFECTS OF THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY TOWARDS CORPORATE PROFITABILITY (Case Study at a Telecommunication Company)

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THE EFFECTS OF THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY TOWARDS CORPORATE PROFITABILITY (Case Study at a Telecommunication Company)

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Title: THE EFFECTS OF THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY TOWARDS CORPORATE PROFITABILITY (Case Study at a Telecommunication Company)
Author: Trenawati, Rina
Abstract: The indicators of the company's success in winning the competition in the world of business are profit and growth. Now the companies do not only aim to achieve profit and growth, but also to achieve sustainability in which companies are required to show a sense of responsibility and concern for social issues within the companies as well as in society. To achieve this sustainability, the concept known as Corporate Social Responsibility (CSR) was born. CSR is a concept that combines integrated social aspects of business and aligned as such, for the company , to achieve the welfare of stakeholders, and also to achieve the maximum profit that can increase the stock price. Income Statement and Balance Sheet of Telekomunikasi company was utilized by the researcher, 5 years (1 997-2001) to calculate the average profitability before the implementation of CSR, and another 5 years (2002-2006) to calculate the average profitability after the implementation of CSR.. The main focus of this research is whether the influence of the implementation of CSR in the company on the level of profitability would be found or not. The hypothesis, thus, is "There is a significant effect of the implementation of CSR programs on the company's profitability". The data was analyzed quantitatively, using parametric statistics (different test), and then the hypothesis test (t-test). Hypothesis testing is intended to determine whether the company's CSR programs do bring a positive impact on the corporate profitability or not.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3383
Date: 2012-01-25


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COVER.pdf 2.683Mb PDF View/Open
COVER DALAM.pdf 204.6Kb PDF View/Open
ORGANIZING COMMITTEE.pdf 376.4Kb PDF View/Open
PREFACE.pdf 441.8Kb PDF View/Open
CONTENTS.pdf 1.387Mb PDF View/Open
CONTENT RINA TRENAWATI.pdf 2.183Mb PDF View/Open
COVER BELAKANG.pdf 2.388Mb PDF View/Open

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