STRATEGIC CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE

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STRATEGIC CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE

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Title: STRATEGIC CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE
Author: Novita, Nova
Abstract: Strategic management literature suggested that social responsibilityactivities is an opportunity, innovations and a source of competitive advantage that can be used to enhance corporate value. This study discusses the company's ability to alter the activity of CSR into a valuable strategic CSR activities (strategic CSR) and its impact on corporate performance (financial and non financial). The research also compared the ability of manufacturing companies in Indonesia and Malaysia in produce a strategic CSR. Company's ability to generate strategic CSR in this research were measured using five dimensions of strategy disclosure of the Centrality, Specificity, Proactively, Visibility and Voluntarism. While the performance of the company divided into non-financial performance and financial performance. Financial performance is measured by Return On Assets (ROA) and Price Earning Ratio (PER). Non-financial performance is measured by Value Creation that generated fiom The customer loyalty, Obtain new customer, Develop new products/services, Open new markets, and Improve employee competence. The results show that strategic CSR that the company provides have a significant impact on financial and non-financial performance (value creation) as compared to financial performance. While the country aspects only affecting Return On Assets (ROA).
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3382
Date: 2012-01-25


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COVER.pdf 2.683Mb PDF View/Open
COVER DALAM.pdf 204.6Kb PDF View/Open
ORGANIZING COMMITTEE.pdf 376.4Kb PDF View/Open
PREFACE.pdf 441.8Kb PDF View/Open
CONTENTS.pdf 1.387Mb PDF View/Open
CONTENT NOVA NOVITA.pdf 4.863Mb PDF View/Open
COVER BELAKANG.pdf 2.388Mb PDF View/Open

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