SPEECH ACTS OF THE NATIONAL AND REGIONAL AIRLINES SLOGANS

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SPEECH ACTS OF THE NATIONAL AND REGIONAL AIRLINES SLOGANS

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Title: SPEECH ACTS OF THE NATIONAL AND REGIONAL AIRLINES SLOGANS
Author: Sujatna, Eva Tuckyta Sari
Abstract: This research is a preliminary study on the speech acts of the slogans of national airlines (represented by Indonesian airlines) and the regional airlines (represented by ASEAN countries airlines). This research describes the classification of the speech act used in their slogans. The theory applied in this research is Searle's taxonomy which classifies into firstly, assertive (stating, suggesting, boasting, complaining, claiming, and reporting), secondly, directive (ordering, commanding, requesting, advising, and recommending), thirdly, commissive (promising, vowing, and offering),fourthly, expressive (thanking, congratulating, 'pardoning, blaming, praising, and condoling), and lastly, declaration (resigning, dismissing, christening, naming, excommunicating, appointing, and sentencing). The aims of this research are 1) to identify and describe the speech act of the national and regional airlines slogans, and 2) to find out the speech act commonly used in the national and regional airlines slogans. The result of the research shows that 1) the speech act of national airlines slogans are commissive 50%, assertive 35.7%, and directive 14.3% while the speech act of regional airlines slogansare assertive 70%, directive 17.5%, and commissive 12.5%, and 2) the speech act commonly used in the national airlines slogans is commissive while in the regional airlines slogans is assertive.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3381
Date: 2012-01-25


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COVER.pdf 2.683Mb PDF View/Open
COVER DALAM.pdf 204.6Kb PDF View/Open
ORGANIZING COMMITTEE.pdf 376.4Kb PDF View/Open
PREFACE.pdf 441.8Kb PDF View/Open
CONTENTS.pdf 1.387Mb PDF View/Open
CONTENT EVA TUCKYTA.pdf 1.902Mb PDF View/Open

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