DIFFERENCES IN BUSINESS ETHICAL PERCEPTIONS BETWEEN SALES PEOPLE AND BUSINESS STUDENTS

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DIFFERENCES IN BUSINESS ETHICAL PERCEPTIONS BETWEEN SALES PEOPLE AND BUSINESS STUDENTS

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Title: DIFFERENCES IN BUSINESS ETHICAL PERCEPTIONS BETWEEN SALES PEOPLE AND BUSINESS STUDENTS
Author: Setiadi, Nugroho J.; Puspitasari, Devy M.; Merginawati, Risma
Abstract: Ethic and personality are two important things for a business organization. In terms of work place, it is important to know that someone who workid' at personal selling (salespeople) sometimes violates the moral and ethical dimensions of their profession. This is the reason why the study aimed to examine the differences in business ethi~al"~erce~tiobentsw een salespeople and the prospective personal selling people(e.g. business students) and to compare their perceptions based on gender differences. 200 samples participated in this study, and a number of hypotheses have been tested empirically. Results of the study indicate that gender differences differ in the four dimensions of ethics, namely: moral development, ethical value system, sensitivity to ethical issues, and ethical behavior. However, in general, empirical results showed no differences in gender for the examination of ethical behavior. Interesting finding showed that there are significant differences in perceptions of business ethics and personality between business students and people who have already work personal selling.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3376
Date: 2012-01-25


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COVER.pdf 2.683Mb PDF View/Open
COVER DALAM.pdf 204.6Kb PDF View/Open
ORGANIZING COMMITTEE.pdf 376.4Kb PDF View/Open
PREFACE.pdf 441.8Kb PDF View/Open
CONTENTS.pdf 1.387Mb PDF View/Open
CONTENTS NUGROHO.pdf 3.847Mb PDF View/Open

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