STUDENTS’ PERCEPTION ON CAREER IN SALES: THE CHALLENGE FOR EDUCATORS AND INDUSTRIAL USERS

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STUDENTS’ PERCEPTION ON CAREER IN SALES: THE CHALLENGE FOR EDUCATORS AND INDUSTRIAL USERS

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Title: STUDENTS’ PERCEPTION ON CAREER IN SALES: THE CHALLENGE FOR EDUCATORS AND INDUSTRIAL USERS
Author: Sari, Oktora Yogi
Abstract: Indonesia has a rapidly changing economy supported by the vastly growth of product and service providers. In order to compete in the highly demanding economy, those products and service providers need reliable, competent sales force as the companies’ spearhead to win customers’ attention and maintain the most valuable customers. However, the career in sales is likely to be under appreciated. Most people, including university business students have negative perception and tend to consider selling profession least prestigious. This study tries to investigate the perceptions of university business students about the career in sales. This study also tries to explain the challenge faced by educators and users in improving sales profession image in the eyes of the students.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3355
Date: 2014-06-11


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000A. Cover.pdf 262.6Kb PDF View/Open
000B. Back Cover, Editors, and Reviewers.pdf 64.50Kb PDF View/Open
000C. Preface and Table of Content.pdf 257.1Kb PDF View/Open
000D. Keynote_M. WAHYUDIN ZARKASYI.pdf 4.391Mb PDF View/Open
000E. Keynote_ATWI SUPARMAN.pdf 2.481Mb PDF View/Open
030. Oktora Yog ... ion on Career in Sales.pdf 307.9Kb PDF View/Open

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