PENGARUH PROGRAM PEMASARAN DAN ANGGARAN BlAYA PEMASARAN TERHADAP KINERJA PEMASARAN PADA BUMNIS

Widyatama Repository

PENGARUH PROGRAM PEMASARAN DAN ANGGARAN BlAYA PEMASARAN TERHADAP KINERJA PEMASARAN PADA BUMNIS

Show full item record

Title: PENGARUH PROGRAM PEMASARAN DAN ANGGARAN BlAYA PEMASARAN TERHADAP KINERJA PEMASARAN PADA BUMNIS
Author: Supardi
Abstract: Marketing Programs and Marketing Cost are the key success factors for achieving superior organizational peqormance. Current research intent to test the effect of Marketing Programs and Marketing Cost on Marketing Performance, at the National Corporations, in the Strategic Industry. Structural Equation Modeling used to test the conceptual model in the field investigation. Result provided empirical evidences as the hypotheses supported.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3225
Date: 2012-02


Files in this item

Files Size Format View
COVER.pdf 2.264Mb PDF View/Open
PENANGGUNG JAWAB.pdf 396.0Kb PDF View/Open
DAFTAR ISI.pdf 741.7Kb PDF View/Open
CONTENT.pdf 5.608Mb PDF View/Open
COVER BELAKANG.pdf 3.123Mb PDF View/Open

This item appears in the following Collection(s)

Show full item record