PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RUMAH MAKAN PAGI SORE DI BANDUNG

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PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RUMAH MAKAN PAGI SORE DI BANDUNG

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Title: PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA RUMAH MAKAN PAGI SORE DI BANDUNG
Author: Ahmad, Hidayatullah
Abstract: One of the objectives of the activity Marketing is building a brand in the minds of consumers . One of them of the power of a promotion the company itself is situated in how to influence consumer behavior . In this case its annual activity of the business itself continues to increase , in line with economic growth . Eating on the business that has a target all age , gender , and occupation . One marketing strategy to convince consumers is to do advertising or advertising . The essence of Advertising itself is to take the attention and influence consumers to purchase goods or services offered . Similarly, the typical restaurant Bukittinggi , as a company engaged in the field of promotion , need membeuat a communication with its customers to form an opinion in the minds of consumers that sendiri.untuk selling typical dishes Bukittinggi image is considered to be implemented in a manner that fosters consumer buying interest . In the marketing launch Eating Morning Afternoon trending method using sales promotions such as installing a brand or banner in front of the road , as well as new dishes to enhance innovation and also by making a delivery order with a motor that is directly between the buyer to address . And in this research method used is descriptive method is a method to provide an overview of a systematic, factual and accurate information about fakte - facts and correlations among the variables studied . Data collection techniques with research conducted primary and secondary data , where the data is obtained directly from the object of research , ie by distributing questionnaires to a sample of 100 customers Eating Morning Afternoon , as well as conducting interviews , and observations . While the secondary data obtained from other sources and literature - literature related to the problems posed in penilitian . The results showed that the application penilitan in Morning Afternoon Eating has been pretty good in the eyes of the customers who come in , other than that of the results of the study also shows that buyer interest in Morning Afternoon Eating has been in both categories . From the statistical results indicate that the effect penyujian between Sales Promotion and Purchasing Decisions by 92 % , while the influence of iv the factors of Sales Promotion of the interests of the customer's purchase is quite high with a value of 42 % , factors outside Sales Promotion not examined by the authors , such as brand became one alternative that dpaat influence purchasing decisions.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3142
Date: 2013


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