CLUSTER ANALYSIS IN THE DETERMINATION OF WIDYATAMA UNIVERSITY STUDENTS SEGMENTS

Widyatama Repository

CLUSTER ANALYSIS IN THE DETERMINATION OF WIDYATAMA UNIVERSITY STUDENTS SEGMENTS

Show full item record

Title: CLUSTER ANALYSIS IN THE DETERMINATION OF WIDYATAMA UNIVERSITY STUDENTS SEGMENTS
Author: Rachim, Taufik; Zulganef
Abstract: One of the important thing in the company's activities is marketing strategy. Marketing strategy could be developed through the process of segmenting - targeting - and positioning. This research is part of a development strategy based on Segmenting - Targeting - and positioning process. This study examines the segments that can be used as a base by a university, especially the University of Widyatama in determining the main segmentts), target and position of the university. Through cluster analysis, this research showed that the segment of Widyatama University could be divided into four profile segments, namely: the first profile is consists of variable age, semester, the domicile, and sibling; the second profile is consists of gender; the third profile consists of department, and the fourth profile is consists of parents job status.This research shows that the institution, in this case Widyatama University should considers the 4 segments to make marketing policies, such as product (curriculum), promotion and price. For example, the curriculum should considers gender, and promotion should considers siblings and parents job. The only widyatama students as respondents is a limitation of this research, it should be validate into other university students as respondents.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3130
Date: 2011-11-04


Files in this item

Files Size Format View
BIOGRAPHY PROF. DR. SARAN KAUR GILL.pdf 1.092Mb PDF View/Open
BIOGRAPHY PROF. VICHARN PANICH, MD.pdf 1.015Mb PDF View/Open
CONTENT TAUFIK + ZULGANEF.pdf 3.425Mb PDF View/Open
COVER BELAKANG.pdf 2.004Mb PDF View/Open
COVER DALAM.pdf 1.000Mb PDF View/Open
COVER DEPAN.pdf 1.703Mb PDF View/Open
LOCATION CONFERENCE.pdf 2.557Mb PDF View/Open
MESSAGE FROM CONFERENCE CHAIRMAN.pdf 940.1Kb PDF View/Open
MESSAGE FROM PRESIDENT SEAAIR.pdf 1.205Mb PDF View/Open
SEAAIR EXECUTIVE COMMITTEE.pdf 993.0Kb PDF View/Open
SHCEDULE PRESENTATION.pdf 11.18Mb PDF View/Open
WELCOMING ADDRESS.pdf 968.3Kb PDF View/Open

This item appears in the following Collection(s)

Show full item record