ANALISIS NlAT SlSWA SMU UNTUK MELANJUTKAN STUD1 KE PERGURUAN TlNGGl MELALUI THEORY OF PLANNED BEHAVIOR

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ANALISIS NlAT SlSWA SMU UNTUK MELANJUTKAN STUD1 KE PERGURUAN TlNGGl MELALUI THEORY OF PLANNED BEHAVIOR

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Title: ANALISIS NlAT SlSWA SMU UNTUK MELANJUTKAN STUD1 KE PERGURUAN TlNGGl MELALUI THEORY OF PLANNED BEHAVIOR
Author: Zulganef; Lasmanah
Abstract: To comprehend the consumer behaviour is one of the most importance things amongst others in the field of marketing. This research analyzed the intention of high school students to continue to higher education. The analysis conducted through the theory of planned behavior, which is the most popular theory in term of predicting an individual bvehavior. Through this theory the researcher could analyze some factors behind individual intention to behave. The factors are attitude toward behavior, subjective norm, and perceived behavioral control. This research found that the three factors have no significant correlations to intention to continue to higher education for the nigh school students, however, they attitude toward continuing to tertier education are positively. This paper also discussed some recommendations for higher educations management. The authors tested theory of planned behavior through two steps structural equation modeling.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3123
Date: 2007-02


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