MANAJEMEN HUBUNGAN PELANGGAN MELALUI MANAJEMEN PENGETAHUAN DALAM MENINGKATKAN LOYALITAS PELANGGAN

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MANAJEMEN HUBUNGAN PELANGGAN MELALUI MANAJEMEN PENGETAHUAN DALAM MENINGKATKAN LOYALITAS PELANGGAN

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Title: MANAJEMEN HUBUNGAN PELANGGAN MELALUI MANAJEMEN PENGETAHUAN DALAM MENINGKATKAN LOYALITAS PELANGGAN
Author: Ariyanti, Maya
Abstract: In several industrial sectors, Indonesia faces fierce competitive situation. To be surviving, th e firm must have a strategy that can make customers loyal. Customer will be loyal to the firm ifthe firm can satisfy their needs and wants. One of the firm strategies to win the competition is customer relationship management (CRJvf). The CRJvf can be done by developing customer insight, use ofthe technology, customer contact, personalizing customer interaction, achieving superior customer experience. CRM can be running well if the firm has data, information and knOYl'ledge. Knowledge about customer does not always in explicit knowledge form but also in tacit knolVledge. The jirm must be managing knowledge especially about customer. When the firm has good knowledge about her customers, she can fulfill their needs and wants. Ifthe customers are satisfied, they will be loyal to the firm.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3101
Date: 2006-08-05


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ABSTRAK MAYA KIN.HC.024.pdf 705.3Kb PDF View/Open
COMMITTEE KIN.HC.024.pdf 398.9Kb PDF View/Open
COVER PROGRAM BOOK KIN.HC.024.pdf 526.2Kb PDF View/Open
COVER DEPAN KIN.HC.024.pdf 557.2Kb PDF View/Open
DAFTAR ISI KIN.HC.024.pdf 1.241Mb PDF View/Open
JADWAL ACARA KIN.HC.024.pdf 766.3Kb PDF View/Open
LAY OUT SEMINAR KIN.HC.024.pdf 436.5Kb PDF View/Open
LIST AUTHORS AND CO. AUTHORS KIN.HC.024.pdf 1.715Mb PDF View/Open
MAYA ARYANTI KIN.HC.024.pdf 7.512Mb PDF View/Open
PENGANTAR KIN.HC.024.pdf 504.7Kb PDF View/Open
PRESENTATION SCHEDULE KIN.HC.024.pdf 1.652Mb PDF View/Open
REVIEWER KIN.HC.024.pdf 335.9Kb PDF View/Open
SAMBUTAN KETUA BADAN PENGURUS KIN.HC.024.pdf 653.0Kb PDF View/Open
SAMBUTAN REKTOR ITB KIN.HC.024.pdf 520.1Kb PDF View/Open
SAMBUTAN REKTOR UTAMA KIN.HC.024.pdf 587.1Kb PDF View/Open
SEMINAR THEME KIN.HC.024.pdf 295.2Kb PDF View/Open
SUSUNAN KEPANITIAN KIN.HC.024.pdf 442.7Kb PDF View/Open

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