PENGARUH KUALITAS JASA TERHADAP KEPUASAN KONSUMEN DI 9’SQUARE BAR & RESTO BANDUNG (Survei Pada Konsumen 9’SQUARE Bar & Resto Kota Bandung).

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PENGARUH KUALITAS JASA TERHADAP KEPUASAN KONSUMEN DI 9’SQUARE BAR & RESTO BANDUNG (Survei Pada Konsumen 9’SQUARE Bar & Resto Kota Bandung).

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Title: PENGARUH KUALITAS JASA TERHADAP KEPUASAN KONSUMEN DI 9’SQUARE BAR & RESTO BANDUNG (Survei Pada Konsumen 9’SQUARE Bar & Resto Kota Bandung).
Author: Asrullah, Adian
Abstract: The tourism industry is an industry phenomenon that is being developed to improve the economic situation of most countries in the world, in its development of tourism is equipped with facilities and infrastructure that can support all the activities and the needs of tourists. The restaurant is part of a tourism industry that acts as a service provider, eat and drink for people who are away from their homes. The needs of consumers will value the service owned a restaurant pushing the food and beverage service providers to get involved in the competition and win it. Each existing restaurant activities should be focused on performance management efforts to provide services that exceed the expectations of consumers. These efforts can be done through the development of quality services strategy which consists of reliability, responsibility, assurance, empathy and tangibles. Based on the above description, then carried out research on the development strategy of quality services to the satisfaction of the consumer. The Unit of analysis for this study was the guest who visit and make a purchase in the total sample Verde restaurant as many as 100 guests. The methods used in this research is descriptive and verification methods, the research was conducted over a period of less than one year, then the method used is the method of cross sectional method. The Data used are the primary data and secondary data is done through the study of librarianship and the questionnaire. To gauge the magnitude of the influence of the strategy the development of quality services to the satisfaction of consumers used path analysis. Based on statistics, hypothesis development strategy, the quality of service that consists of reliability, responsibility, assurance, empathy and tangibles may affect customer satisfaction as well as a positive and significant effect on. Therefore, the restaurant's management is expected to improve the performance of the Ministry to improve the value of customer satisfaction.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3091
Date: 2014


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