PENGARUH ATRIBUT KOTA BANDUNG TERHADAP KEPUTUSAN KUNJUNGAN WISATAWAN KE BANDUNG

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PENGARUH ATRIBUT KOTA BANDUNG TERHADAP KEPUTUSAN KUNJUNGAN WISATAWAN KE BANDUNG

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Title: PENGARUH ATRIBUT KOTA BANDUNG TERHADAP KEPUTUSAN KUNJUNGAN WISATAWAN KE BANDUNG
Author: Rafsanjani, Nazami
Abstract: City of bandung is a city which was called by an appellation city kembang known for beauty girls. But don't get me wrong, great location adjacent to Bandung, the capital city of Indonesia also has so many beautiful panoramic views and interesting places that can be used as a tourist destination.The purpose of this study was to describe the perception attribute city of Bandung that affects decisions tourists visit. Dimensions of product attributes is made up of brand, packaging, labeling/information, complementary services, guarantee garansai, pricing, and product quality. The type of research used descriptive study is used to describe the influence of the variable product attributes against the decision of tourists visit to Bandung.Data collected using questionnaires, product attributes, variables are measured using the twelve-item scale developed by the Nazir (2007: 134). While the decision variables are measured using visits five-item scale developed by R. The number of respondents is as much as one hundred persons consisting of local tourists visiting Indonesia in Bandung. Accumulate Data analyzed were, test validity, reliability test, test the assumptions of classical, and multiple regression test.The results of the test of multiple regression analysis showed that six of the seven dimensions of product attributes IE branding, packaging, labeling/information, complementary services, prices, and quality products with positive and significant effect of the variable purchase decisions. While one dimension product attributes IE warranty/guarantee does not affect positively and significantly to tourist visits decision variables. the advice given to the city of Bandung that maximize security for the safety of the tourists where it could make a more lively city of Bandung again visited by tourists each year, because with better security of the wisatawanpun will be more freely to travel in the city of Bandung.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3050
Date: 2014


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Lembar Pengesahan.pdf 363.3Kb PDF View/Open
Kata Pengantar.pdf 190.8Kb PDF View/Open
Daftar Isi.pdf 141.8Kb PDF View/Open
Bab 1.pdf 359.1Kb PDF View/Open
Bab 2.pdf 257.8Kb PDF View/Open
Bab 5.pdf 114.9Kb PDF View/Open
Daftar Pustaka.pdf 116.6Kb PDF View/Open

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