PENGARUH ATRIBUT PRODUK YAMAHA V-IXION TERHADAP KEPUTUSAN PEMBELIAN DI KALANGAN MAHASISWA UNIVERSITAS WIDYATAMA

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PENGARUH ATRIBUT PRODUK YAMAHA V-IXION TERHADAP KEPUTUSAN PEMBELIAN DI KALANGAN MAHASISWA UNIVERSITAS WIDYATAMA

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Title: PENGARUH ATRIBUT PRODUK YAMAHA V-IXION TERHADAP KEPUTUSAN PEMBELIAN DI KALANGAN MAHASISWA UNIVERSITAS WIDYATAMA
Author: Prananda, Muhammad Aditya
Abstract: Research is called ' the influence of an attribute against decision making the purchase of products yamaha v-ixion among the students widyatama', that which is purposed to know how big the influence of an attribute products against decision making the purchase of yamaha v-ixion among the students widyatama. The development and growth of the automotive industry right now is very rapidly. Motorcycle industry in particular is very apparent its development, motorcycles are born with various brand, model, type, color and other specifications. All this is in line with the increasing activity of the population in various aspects. This shows that the industry experienced a motorcycle a very tight competition, the problems on one side is a threat, but on the other hand is a new business opportunity. Product attributes is one of the factors that can influence the Purchasing decision making, therefore I do research that aims to find out how much influence the decision-making of prouk attribute of purchase. The methods used in this research is a descriptive technique method of collecting data through the questionnaire. Sample withdrawal techniques used in this research is the author of engineering Convenience Sampling and also carried out Test validity and reliability, Correlation Rank Spearman Koefesien, coefficient of Determination, and hypothesis testing.The research results obtained regarding product attributes Yamaha V-ixion include product quality, product features, and styles and designs of products. The responses of respondents over product attributes obtained 3.65 of the overall value of which is good because it is on the interval of 3.40 - 4,19. The responses of the respondents regarding the purchase decision-making can be said either that amounted to 3.67 because it is on the interval of 3.40 - 4,19. The relationship Attribute Decision-making with the purchase of Products retrieved the value of the 0,763 including rs categories strong. The magnitude of the influence of product attributes Yamaha V-ixion of purchase decision-making by 58,2%. This means product attributes Yamaha V-ixion affect purchase decision making by 58,2%. Hypothesis test results obtained result t(count) > t_tabel = 11.4 > 1,667 H0 repelled and then Ha accepted, it showed the positive effect of product attributes decision making purchases. Thus the hypothesis that the author was proposing in chapter I that " Product Attributes Yamaha V-ixion Positive Effect On Consumer Purchase decision making" is acceptable.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3047
Date: 2014


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