PENGARUH BRAND IMAGE TERHADAP KUNJUUNG ULANG KONSUMEN KE KICKFEST BANDUNG

Widyatama Repository

PENGARUH BRAND IMAGE TERHADAP KUNJUUNG ULANG KONSUMEN KE KICKFEST BANDUNG

Show full item record

Title: PENGARUH BRAND IMAGE TERHADAP KUNJUUNG ULANG KONSUMEN KE KICKFEST BANDUNG
Author: Putri, Uzya Maulida
Abstract: Kickfest is one event that "young people nowadays especially in Bandung. Inside there is a collection of clothing and a wide range of entrepreneurs among its brands. Besides that coupled with entertainment music to pull data to arrive at the Kickfest. Therefore, the existence of these events form the brand image in consumers mind. This attests to the brand image can affect consumers to come to the event, which can affect the growth of market loyalty. It is therefore expected that with the image attached in consumers mind will drive the desire for a visit at the event. In expected consumer satisfaction will be the repeat visit will bring consumers to the Kickfest Bandung. Consumer feedback about 3,5 repeat visit means that the consumer repeat visits at Kickfest Bandung can be assessed either, because the average value of the entire statement is a 3,5 are at intervals of 3,40 – 4,19. But there are still should get attention on a statement the services provided in the event of kickfest , in accordance with your expectations because it has a low value, namely 3.14. The magnitude of the influence of the brand image of consumers against repeated visits correlation rank spearman, based on a calculation obtained value amounting to 0,733. Since the value of rs are among the 0,600 - 0,799. So that it can be said the brand image of the coefficients determination, that the brand image impact on repeated visits to Kickfest 53,7 %, amounting to while the rest of 46,3 % influenced by other variables that is not measured in this research as the prices of the quality of the product word-of-mouth, and so on. Of reckoning statistics test t, value thitung 10,667 larger than ttable 1,663, then lic accepted and ho rejected. This means there is a positive influence between the brand image with repeatedn visits. Thus hypothesis advanced by which is brand image impact on repeated visits onsumers to Kickfest Bandung acceptable.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3012
Date: 2014


Files in this item

Files Size Format View
Cover.pdf 241.7Kb PDF View/Open
Abstrak.pdf 261.7Kb PDF View/Open
Kata Pengantar.pdf 101.5Kb PDF View/Open
Daftar Isi.pdf 52.08Kb PDF View/Open
Bab 1.pdf 296.6Kb PDF View/Open
Bab 2.pdf 455.3Kb PDF View/Open
Bab 5.pdf 204.1Kb PDF View/Open
Daftar Pustaka.pdf 190.1Kb PDF View/Open

This item appears in the following Collection(s)

Show full item record