PENGARUH STORE ATMOSPHERE TERHADAP LOYALITAS KONSUMEN DI TOSERBA X BANDUNG

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PENGARUH STORE ATMOSPHERE TERHADAP LOYALITAS KONSUMEN DI TOSERBA X BANDUNG

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Title: PENGARUH STORE ATMOSPHERE TERHADAP LOYALITAS KONSUMEN DI TOSERBA X BANDUNG
Author: Anshor, Shohibul
Abstract: In a study author, entitled : Store Atmosphere Against Consumer Loyalty Department Store X Bandung.Where the purpose of writing is to know Store Atmosphere development policy is applied in a grocery store X and to find out how much influence Store Atmosphere Against Consumer Loyalty in Convenience Store X Bandung. The scope of this study only the effect of store atmosphere on consumer loyalty department store X Bandung. This study used descriptive and causal methods, whereas for testing hypotheses on the influence between two variables using correlation analysis r the assessment test using Spearman Rank method. From the test results it can be concluded whether the hypothesis can be accepted or rejected.While research tool that is in use (questionnaire) was tested first on the validity ( kesahian grains ) and realibilitasnya, To use the product moment correlation formula with α = 0.05 level , while the reliability test programs use the auxiliary SPSS17 (Cronbach 's Alpha). In this study , the authors deploy 100 questionnaires to 100 customers in the department store x . The data that was obtained in the form of data Ordinal , whereas correlation used is the median . To test the validity and reliability of questions - questions in the questionnaire were in good enough because the spread has a reliability of 0.824 to 0.624 for the variables X and Y variables, which is greater than the significance level of 0.6. Based on the results of research on consumer response components - components of the existing dimensions of Store Atmosphere at department store X Bandung can be said either. It can be seen from the response of consumers who agree with the value - average of 3.62 overall . And consumer feedback on consumer loyalty can be said to be good with keseluruhandan - average number of whole of 0344 . in this study the authors also saw a low relationship between variables X and Y, it can be seen from the value of the correlation coefficient ( rs ) of 0.301 . 're Right determination coefficient ( Kd ) of 10 %. Temporal aggregate Store Atmosphere and Consumer Loyalty department store X in value by consumers as evidenced by the answers - answers the consumer in the questionnaire.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/3009
Date: 2013


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