PENGARUHSTORE ATMOSPHERE TERHADAP PROSES KEPUTUSAN PEMBELIAN PADA KEDAI THE MILK BAR BANDUNG

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PENGARUHSTORE ATMOSPHERE TERHADAP PROSES KEPUTUSAN PEMBELIAN PADA KEDAI THE MILK BAR BANDUNG

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Title: PENGARUHSTORE ATMOSPHERE TERHADAP PROSES KEPUTUSAN PEMBELIAN PADA KEDAI THE MILK BAR BANDUNG
Author: Sujadi, Anggi
Abstract: In this study, the object of research is in the shop The Milk Bar Snack Bar is a business / Cqfe / Milk Bar is a kind of mediocre restaurants that are not authorized by the fast service. This study analyzes the consumer buying interest Milk Coffee Bar viewed from the application store atmosphere.As the research object as independent variables (independent variables) that store atmosphere. which has dimensions Exterior, interior General, Store layout, interior displays basic research problem which is the dependent variable (the dependent variable) is buying interest. Objects that were respondents in this study is that consumers shop The Milk Bar Bandung. These results indicate that Penerapa Store Atmosphere Coffee Milk Bandung has a good response and assessment of the visitors who visit and make a purchase.Buy interests that get the highest ratings in other culinary Trying. The high percentage of owned indicators Trying other culinary shop The Milk Bar of Bandung because consumers always want to try the culinary with different types of food in different places. Coefficient of Determination (Kd) is equal to 31.92% means that the store atmosphere on consumer buying interest in The Milk Bar of Bandung shops amounted to 31.92%, while the balance of 68.07% is influenced by other variables not examined in this study. Based on the hypothesis that the author made acceptable, meaning that the authors hypothesis is supported by the facts on the ground. Referring to the above calculation, tcount of 6.78 is in the region of rejection of H0, so the hypothesis that the author asked in Chapter 1, namely: "Store Atmosphere Against Consumer Interests Buy At The Milk Bar of Bandung shop" Acceptable.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/2992
Date: 2014


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Kata Pengantar.pdf 39.36Kb PDF View/Open
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