PENGARUH ATRIBUT JASA PENDIDIKAN TERHADAP LOYALITAS MAHASISWA DI UNIVERSITAS WIDYATAMA (Studi Kasus Pada Mahasiswa FBM Manajemen S1 dan D3)

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PENGARUH ATRIBUT JASA PENDIDIKAN TERHADAP LOYALITAS MAHASISWA DI UNIVERSITAS WIDYATAMA (Studi Kasus Pada Mahasiswa FBM Manajemen S1 dan D3)

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Title: PENGARUH ATRIBUT JASA PENDIDIKAN TERHADAP LOYALITAS MAHASISWA DI UNIVERSITAS WIDYATAMA (Studi Kasus Pada Mahasiswa FBM Manajemen S1 dan D3)
Author: Putra, Amaris Ganefi
Abstract: Amaris Ganefi Putra, Influence Attributes Of Education Services at the University Student Loyalty Widyatama (Case Study On Student Management FBM S1 and D3). Under the guidance of Sri Wiludjeng SP, S.E., M.P. Higher education is one of the institutions that are formally assigned the duty and responsibility of preparing students in accordance with the national education goals, which fills community need and the availability of skilled experts with the level and type of skills are very diverse. Management model institution of higher learning can be equated with the services business model. Satisfaction of stakeholders (students, faculty, staff, management) is also a measure of success. Attributes in higher education services are offered in the form of courses that management is done under the department. Number of courses are many and diverse, but based on the science, among other fields of Economics, Engineering, Mathematics, and Natural Sciences (MIPA), Sastra and Language, Religious Education and the Arts. The efforts of these educational service providers aimed at achieving customer loyalty. Consumer loyalty plays an important role in a company, they retain significant improve financial performance and maintain the viability of the company, this is the main reason for a company to attract and retain them. All costs incurred by the student in the form of money to pay all the costs of education, the time spent can be calculated as the opportunity cost, and attending their labor, should be offset by services provided PTS it solely to achieve the loyalty of students to be future come. S1 and D3 Management Students Widyatama University can be said to have a high loyalty, which is visible from respondents who are willing to re-register, it will not perform academic leave except under certain conditions, refused to move to another private university and willing to recommend the University of Widyatama to others . Attribute education services jointly affect loyalty management students at the University of Widyatama, but based on calculations that have been made, of the three variables, it turns out there are only two variables that have a significant impact on building loyalty management students, the variable service and image, it this is because the facilities at the University Widyatama not optimal, for example, there is still a long queue in the registration of students, there is no air conditioning in every room. By examining the research that has been done, the author tries to put forward some suggestions to be used as input for Widyatama University, the university's image Widyatama had a good response from the respondents but have the lowest value, Widyatama University as an institution that provides educational services, should always keep good name, maintain accreditation, increasing its contribution, in order to be a top priority of students and prospective students in choosing educational institutions, development of physical infrastructure such as laboratory facilities e-library access, as well as the comfort of the classroom should be noted again, such as air conditioning in every room, a clinic located in a place easily accessible, student attendance using barcode, by increasing the things described above are expected to provide a better value or exceed the expectations of students, thus leading to the achievement of students into higher loyalty.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/2735
Date: 2013


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Lembar Pengesahan.pdf 90.78Kb PDF View/Open
Abstrak.pdf 38.22Kb PDF View/Open
Kata Pengantar.pdf 147.2Kb PDF View/Open
Daftar Isi.pdf 147.3Kb PDF View/Open
Bab 1.pdf 248.2Kb PDF View/Open
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Bab 5.pdf 34.68Kb PDF View/Open
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