PENGARUH PROMOSI DAN PELAYANAN TERHADAP PENGAMBILAN KEPUTUSAN UNTUK MENGUNJUNGI MUSEUM KONFERENSI ASIA AFRIKA BANDUNG

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PENGARUH PROMOSI DAN PELAYANAN TERHADAP PENGAMBILAN KEPUTUSAN UNTUK MENGUNJUNGI MUSEUM KONFERENSI ASIA AFRIKA BANDUNG

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Title: PENGARUH PROMOSI DAN PELAYANAN TERHADAP PENGAMBILAN KEPUTUSAN UNTUK MENGUNJUNGI MUSEUM KONFERENSI ASIA AFRIKA BANDUNG
Author: Setyarini, Fitra
Abstract: This minithesis has been arranged by Fitra Setyarini (02 08 M21), titled “The Influence of Promotion and Service on The Decision Making to Visit Museum of Bandung Asia Africa Conference”. In the arrangement of this minithesis the author has been advised by Sri Wiludjeng SP, S.E.,M.P, acted as an advising instructor. The method used by the author in this minithesis is descriptive research method. This research has been carried out at Museum of Bandung Asia Africa Conference by taking the sample as many as 100 respondents. This research has been conducted to identify four main issues : how the implementation of promotion carried out by Museum Asia Africa Conference, how the visitor’s response to the service conducted by Museum of Bandung Asia Africa Conference, how visitor’s decision making to visit Museum of Bandung Asia Africa Conference and how the influence of promotion and service on the decision making to visit Bandung Asia Africa Conference. The objective of this research is to identify the implementation of promotion carried out by Museum Asia Africa Conference, the visitor’s response to the service conducted by Museum of Bandung Asia Africa Conference, the visitor’s decision making to visit Museum of Bandung Asia Africa Conference and the influence of promotion and service on the decision making to visit Bandung Asia Africa Conference. The result of research shows that visitor response to the implementation of promotion carried out by Museum Asia Africa Conference is high. Can be seen from the average value is by 3.85 it means the promotion carried out by Museum of Bandung Asia Africa Conference has been made as well, because under interval 3.40 – 4. 19. Visitor’s response to the service, has been responded as well that can be seen from average value wholly concerning the service by 3.88 meaning service conducted by Museum of Bandung Asia Africa Conference is evaluate to be high, because average value of the entire statement is by 3.60 under interval 3.40 - 4.19. The decison making can be seen from average value wholly concerning the visitor’s decision making to visit the Museum of Bandung Asia Africa Conference is valuated to be high, because the average value of the entire statements is by 3.91 under interval 3.40 – 4.19. Thus, it can be concluded that the visitor’s decision making to visit the Museum of Bandung Asia Africa Conference is evaluated to be high. In order to identify how much the strength of promotion and service to decision making to visit the Museum of Bandung Asia Africa Conference, so has been carried out a test double correlation. It has been obtained a value R by 0.777 under interval 0.700 – 0.899 is classified to be strong relationship. Simultanneously, the influence of the promotion and service to decision making to visit the Museum of Bandung Asia Africa Conference significant influence from promotion and service to decision making to visit ( F count 73.910 > F table 3.090) with the simultaneous contribution (R2) is 60.4 % and 39.6 % is influenced of other variables that not investigated. As for partially the promotion variable (t count -4.686 > t table -1.985) and the service has influence to decision making to visit ( t count 9.139 > t table 1.985). In relation to the result has conducted, so the hypothesis initially purposed is : “ The Influence of promotion and service on the decision making to visit the Museum of Bandung Asia Africa Conference” can be accepted.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/2373
Date: 2010


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Cover.pdf 19.69Kb PDF View/Open
Lembar Pengesahan.pdf 26.76Kb PDF View/Open
Surat Pernyataan.pdf 26.87Kb PDF View/Open
Abstrak.pdf 83.83Kb PDF View/Open
Kata Pengantar.pdf 39.51Kb PDF View/Open
Daftar Tabel.pdf 37.54Kb PDF View/Open
Daftar Gambar.pdf 38.25Kb PDF View/Open
Daftar Lampiran.pdf 33.02Kb PDF View/Open
Bab 1.pdf 105.3Kb PDF View/Open
Bab 5.pdf 56.56Kb PDF View/Open
Daftar Pustaka.pdf 38.79Kb PDF View/Open
Lampiran Excel MSI.pdf 29.59Kb PDF View/Open
Output Excel Jawaban Kuesioner Lampiran.pdf 170.2Kb PDF View/Open
Output SPSS REGRESI.pdf 32.25Kb PDF View/Open
Output SPSS VR.pdf 45.04Kb PDF View/Open

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