ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT UNTUK MENGIKUTI PROGRAM PENDIDIKAN PROFESI AKUNTANSI (PPAk) (Survey pada Mahasiswa Dan Alumni Program Studi Akuntansi S1 Universitas X Bandung)

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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT UNTUK MENGIKUTI PROGRAM PENDIDIKAN PROFESI AKUNTANSI (PPAk) (Survey pada Mahasiswa Dan Alumni Program Studi Akuntansi S1 Universitas X Bandung)

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Title: ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT UNTUK MENGIKUTI PROGRAM PENDIDIKAN PROFESI AKUNTANSI (PPAk) (Survey pada Mahasiswa Dan Alumni Program Studi Akuntansi S1 Universitas X Bandung)
Author: Rahayu, Sri; Rusmawan, R. Wedi
Abstract: This study aimed to elucidate the factors that influence attention to attend accounting profession education programs (PPAK) the terms of the services marketing mix. Various changes and developments is a challenge faced by the world of higher education in accounting in Indonesia as a major producer of staff accountants. X University is one university that produces accountants who have obtained permission from the Directorate General of Higher Education administration. Accounting Profession (PPAK) is the additional education for graduates of Bachelor of Economics, Accounting who want to get the designation or title of Accountants (Ak.). In its development, according to Ahmadi Hadibroto (2005) Accounting Profession (PPAK) in general (national) experience low constraint enthusiasts, this also happens and experienced in particular by the University X PPAK and this perceived lack of data on the number of participants supported the program PPAK for every generation. Research variables were measured with the approach of the marketing mix. By using descriptive analysis to find out the interests of graduates and students of accounting to PPAK S1 shows the results that the choice of proceeding on PPAK is the last choice after graduating from the plan if the S1 and the domination of parent and friend challenges are more dominant than the desire itself. The factor analysis used to determine the most dominant factors that are considered important for prospective students in choosing institutions PPAK penyelenggrara general PPAK namely in terms of product and process.
Description: -
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/2303
Date: 2010-10-13


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