THE EFFECT OF BUYERS’ CHARACTERISTICS ON THE SELECTION OF CATEGORIES OF INDONESIAN DOMESTIC AIRLINE SERVICE

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THE EFFECT OF BUYERS’ CHARACTERISTICS ON THE SELECTION OF CATEGORIES OF INDONESIAN DOMESTIC AIRLINE SERVICE

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Title: THE EFFECT OF BUYERS’ CHARACTERISTICS ON THE SELECTION OF CATEGORIES OF INDONESIAN DOMESTIC AIRLINE SERVICE
Author: Diryana, Ivan; Prasepta S. Surbakti, Feliks; Halimin, Mimi
Abstract: This study aimed to see the impact of buyers’ characteristics on the selection of categories of Indonesian domestic airline service. The category of Indonesian domestic airline services currently divided into three categories, namely full services, medium services, and no frills. Buyers’ characteristics that will be examined in this study are ethnic consumers, the frequency of domestic flights consumers in the past year, age, income, and flight situation. The study involved 400 people who use the services of domestic airlines in Indonesia's Soekarno-Hatta Airport and have a trip with domestic flights at least once in Indonesia. Data collection began with distributing questionnaires to 400 people mentioned above. The data processing is divided into three stages, namely the processing characteristics of buyers, the determination of the types of airline which Indonesian preferred the most, and the influence of buyers’ characteristics of domestic Indonesian airlines election by using statistical software SPSS 17 with MANOVA analysis. The results showed that the category of domestic Indonesian airlines service that most preferred is a full services airline. Factors of ethnic consumers, consumer flight frequency, age, income, and consumer flight situation affects the selection of domestic airline service categories. Keywords: Buyers’ characteristics, airline service category, MANOVA
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/1945
Date: 2011-04-27


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