THE PLANNING OF MATERIAL SUPPLIER BUSINESS OF SARI ENDAH NATURE

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THE PLANNING OF MATERIAL SUPPLIER BUSINESS OF SARI ENDAH NATURE

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Title: THE PLANNING OF MATERIAL SUPPLIER BUSINESS OF SARI ENDAH NATURE
Author: Hendri, Meriza; Lasniroha, Tetty, S; Hendariyanto, Arif
Abstract: External environment of Sari Endah consists of economic, politics, social, competition, consumers and technology. Beside that, there is internal environment with key business success. SWOT analysis indicates strength is bigger than weakness and opportunity of this business is bigger than threat. Alternative of strategy based on it’s position is Vertical Integration strategy. Marketing plan based on geographic and behavior segmentation. Bandung city, Bandung region, Cianjur as business market and individual as consumer market in the target market. Positioning, as competitive truck for natural material transportation with product quality and competitive price. Product is offered to consumers directly but there is no promotion except word of mouth strategy. Employees consist of driver and staff, administration, finance and marketing staff. Physical evidence such as office to support process which has standard operation procedure. Operation planning focuses on facility, material, process and technology. Meanwhile human resources planning is started from recuitment and rewarding. Business management system consist of quality management, risk management and innovation management. Capital to buy the truck and for operational cost is from the company it self. Based on Timmon criteria, payback period is 22 months, gross profit margin 41%, nett profit margin 35%, IRR 19% and is bigger than deposito interest 7%. Return on investment 62% and profit after tax 32%. These indicate that the investment by buying two trucks is higher potential and feasible.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/1383
Date: 2009


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