ANALYSIS OF ENTREPRENEURIAL QUALITY OF MICRO, SMALL AND MEDIUM ENTERPRISE IN BANDUNG
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Date
2010
Journal Title
Journal ISSN
Volume Title
Publisher
Economics Faculty Jenderal Soedirman University
Abstract
Micro, Small and Middle enterprise plays strategic role in Bandung
Economic in different industries. Most of them are in creative industry, others
are shoes, textiles, food and beverages and also telecommunication industry.
Unfortunately, most of them run business based on their experience but limited
knowledge based. Consequently, they can’t develop their business and some of
them find difficulties in financial aspects. Bandung City government tries to
develop those business owners. Besides that, some professional association like
KADIN, HIPMI also help them in educating them. The goal of this study is to
know and analyze quality of micro, small and medium enterprise
entrepreneurial from entrepreneurial characteristics, marketing aspect, financial
aspect, technology aspect and cooperation aspect. Research objects are micro,
small and medium enterprise owners in Bandung who have joined Kadin or
Hipmi Bandung and receive guidance from Bandung government in 2010. This
study uses descriptive method with descriptive and explanatory survey.
Qualitative and quantitative is used to analyze data. The result show Qualities
of entrepreneurial they are not too active in business association. Others are
search for business opportunity, efficient and others. In the market access, they
do not know market share and market structures exactly. They don’t promote
routinely and do not give after sales service. In the capital access, most of Micro,
Small and Medium Enterprises do not know about how to get capital and
others. In the technology access, most of Micro, Small and Medium Enterprises
don’t use IT for their business. Finally, Micro, Small and Medium Enterprises
offers partnership to others.
Description
Keywords
quality of entrepreneurial graduates, Micro, Small and Middle enterprise