WEB COPYWRITING: Persuasive Writing Techniques in Internet Marketing

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WEB COPYWRITING: Persuasive Writing Techniques in Internet Marketing

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Title: WEB COPYWRITING: Persuasive Writing Techniques in Internet Marketing
Author: Siregar, Alvii T. B.
Abstract: Internet marketing has been a booming industry in the information technology revolution especially within the last decade. Its success lies not only in the revenue it is able to generate but also the increasing varieties of form to employ. Search engine marketing, blogging and social networking, for example, are a few to name, proven to be crucial tools to conduct global-scale campaigns at a relatively small budget. Such alluring factors encourage businesses of all sizes to rely more on the World Wide Web for their promotional activities and cause a growing demand for providers of informative and persuasive content as seen on job posts in websites and online forums. For copywriters, it is a lucrative opportunity, and some have built an authoritative credential in the field by being able to cater quality writing. Through lingual perspectives, this paper examines some persuasive writing strategies of internet marketing campaigns in order to answer some fundamental questions related to writing competencies. The result of the study indicates some techniques employed in several forms of campaigns
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/1352
Date: 2010-07-11


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