MULTIPLICATIVE EFFECTS OF OPENNESS TO EXPERIENCE AND ENJOYABLE ACTIVITIES AS MOTIVATIONAL ORIENTATIONS ON CREATIVE BEHAVIOR AMONG INDONESIAN RADIO BROADCASTERS

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MULTIPLICATIVE EFFECTS OF OPENNESS TO EXPERIENCE AND ENJOYABLE ACTIVITIES AS MOTIVATIONAL ORIENTATIONS ON CREATIVE BEHAVIOR AMONG INDONESIAN RADIO BROADCASTERS

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Title: MULTIPLICATIVE EFFECTS OF OPENNESS TO EXPERIENCE AND ENJOYABLE ACTIVITIES AS MOTIVATIONAL ORIENTATIONS ON CREATIVE BEHAVIOR AMONG INDONESIAN RADIO BROADCASTERS
Author: Setiadi, Nugroho J.
Abstract: This article presents an empirical study of the interaction effects between openness to experience and enjoyable activities as motivational orientations on creative behavior in a sample of Indonesian radio station broadcasters. Contemporary behavioral scientists have suggested the importance of meaningful work, enjoyable activities, a sense of achievement, positive reinforcement, and numerous other factors as keys to higher levels of individual and organizational performance. Realizing the importance of extending creativity study, hence, this article will focus on an empirical evidence of multiplicative effects of motivational orientations on individual creativity in order to explain the relationship among creativity-relevant variables. The study hypothesized that radio broadcasters’ creativity will be the highest as they experience strong in enjoyable activities and high level of openness to experience. Among a sample of 260 Indonesian radiobroadcasters, results found that highly level of the radio broadcasters’ creativity was predicted synergistically by the interaction term of enjoyable activities and openness to experience. The findings help to bridge previously disparate research traditions in dispositional achievement behavior and contextual motivational orientation.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/1339
Date: 2009


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