GROWING CREATIVE INDUSTRY, A SWOT ANALYSIS OF ENTREPRENEURSHIP OF A DISTRIBUTION OUTLET

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GROWING CREATIVE INDUSTRY, A SWOT ANALYSIS OF ENTREPRENEURSHIP OF A DISTRIBUTION OUTLET

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Title: GROWING CREATIVE INDUSTRY, A SWOT ANALYSIS OF ENTREPRENEURSHIP OF A DISTRIBUTION OUTLET
Author: Dyahrini, Wien; Hasanah, Alfiah
Abstract: The development of creative industry shows a significant contribution to the regional growth specially in Bandung. The paper describes the success of one company in a creative industry. The research applied the SWOT analysis to examine the performance of this kind of entrepreneurship. The investigation showed that this company can use its potential strength in the quality and design of its products to win the competition and manage its business based on the strategic offered.
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/1335
Date: 2010-01-25


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