DOES MARKET AND LEARNING ORIENTATION EXIST IN INDONESIAN FM RADIO STATIONS?

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DOES MARKET AND LEARNING ORIENTATION EXIST IN INDONESIAN FM RADIO STATIONS?

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Title: DOES MARKET AND LEARNING ORIENTATION EXIST IN INDONESIAN FM RADIO STATIONS?
Author: Brahmana, Sunardi S.
Abstract: Two of the most important strategic orientations are market and learning orientation. Previous research shows that these two strategic orientations are positively and significantly influence business performance. Operationalized as culture market and learning orientation meets the Resource-Based View criteria as unique assets. Firm which posse’s unique assets have greater capacity to outperform their competitors. Due to the difficulties in protecting innovation in services, services firm should be continuously introduced new services in order to satisfying their customer’s needs and wants. Some scholars argued that the implementation of market and learning orientation are among the most important driver of innovation. Therefore, it is very important for Indonesian FM radio stations to develop and implement market and learning orientation. This paper attempted to delineate whether market and learning orientation exist in Indonesian FM radio stations. The result of this study revealed that market and learning orientation of Indonesian FM radio stations are relatively high
URI: http://repository.widyatama.ac.id/xmlui/handle/123456789/1317
Date: 2009


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