IDENTIFIKASI KEBERADAAN KEPEMIMPINAN OPINI (OPINION LEADERSHIP) PADA PRODUK FESYEN, PERGURUAN TINGGI, DAN POLITIK

Widyatama Repository

IDENTIFIKASI KEBERADAAN KEPEMIMPINAN OPINI (OPINION LEADERSHIP) PADA PRODUK FESYEN, PERGURUAN TINGGI, DAN POLITIK

Show full item record

Title: IDENTIFIKASI KEBERADAAN KEPEMIMPINAN OPINI (OPINION LEADERSHIP) PADA PRODUK FESYEN, PERGURUAN TINGGI, DAN POLITIK
Author: Zulganef; Nursyanti, Farida; Garniwa, Iwa
Abstract: Opinion Leadership is one of the most important thing in consumer behavior field. However, there are not so many research that investigate the existence of opinion leadership in fesyen, higher education, and general election products. This research investigated the opinion leadership of students of Universities in Bandung related to fesyen, higher education, and general election products. Additionally, this research is verified some conflicting in opinion leadership previous research. The result of this research will make contribution to consumer behavior theory and marketing practice as well. Through the findings of this research, managers could make a better marketing planning and strategy. Based on previous research, we could raised the existence of opinion leadership in students of higher education in Bandung. To meet the objectives of this research, we use descriptive statistics and contingency table. This research also discuss the results of the research, made some recommendations, and limitations.
URI: http://repository.widyatama.ac.id/xmlui/handle/10364/537
Date: 2007-04


Files in this item

Files Size Format View
content zulganef dkk.PDF 255.0Kb PDF View/Open

This item appears in the following Collection(s)

Show full item record